Corporate Staff

David A. Martin, RN
President, CEO

David Martin

David A. Martin, RN is the founder, president, and chief executive officer of VeinInnovations in Atlanta. Since 2002, VeinInnovations has provided advanced, high quality in-office therapies for venous insufficiency; the root cause of varicose veins. VI has multiple locations in the Metro area.

David received his nursing degree from DeKalb Community College (now a part of GA State University) in 1980. Subsequent to a long and varied clinical career, which included working in Intensive Care Units, Emergency Departments, and a twelve-year stint as a clinical first-assistant for cardiac and thoracic surgeons, he now devotes his energies to running VeinInnovations. He has founded several other companies over the years including a non-profit tissue bank, which specialized in the procurement of human vascular tissue, a large first-assistant surgical practice, and a new medical device company.

David has long been a strong believer in, and supporter of community-based healthcare delivery, and has served on the Board of Visiting Nurse Health System (VNHS) since 2011.  In late 2016, David was nominated, and accepted the board chair position with VNHS.

He has lived in Atlanta since 1969, and currently resides in Druid Hills with his wife, Beth Finnerty.

Lucille Pretlow
Director of Operations


Lucille received her degree in Computer Science in 1975 and worked primarily in that field for the first 10 years of her career. After 10 years of managing computers she transitioned into managing and training people. She received her first supervisor position in 1985 and has continued to move upwards to develop stronger leadership roles in the Medical field.  Lucy has worked with large hospital systems such as Orlando Regional, MD Anderson Cancer Center (affiliates of OR), Oviedo Ambulatory Center (affiliates of OR), Kennedy Krieger Institute and The Marcus Institute to help develop, operate and manage their computer systems while training staff to work in all areas of  reimbursement and revenue cycle processes. Lucille started her life career of knowledge in the Medical field with Veininnovations in 2008 as the Billing Manager promoted to Director of Operations in 2009. In her role as Director of operations she is responsible for the daily operations of three medical clinics and the administration office. This includes Payroll, Employee benefits, HR matters, HIPPA complaints, Provider credentialing, Medical records complaints, accounts receivables and accounts payable.

Lucy lives in Marietta GA and has two children and a grand daughter. She has membership with GMGMA and NFGMA Medical Associations.

Shelby K. Gutenberger
Director of Business Development


Shelby launched her career with VeinInnovations as a marketer and physician referral coordinator in 2009.  As her role and team grew, she was promoted to the Director of Business Development in 2011.  She is a graduate of Western Kentucky University in Bowling Green, Kentucky.  Shelby earned her bachelor’s degrees in Theatre and Communication.  After graduation, she followed her soon-to-be husband to Athens, Georgia, where he was attending graduate school.  While in Athens, Shelby dipped her toes into the marketing world with a local start-up magazine as an account executive where she learned the ins and outs of print advertising.  From there, Shelby broadened her marketing skills selling radio advertisements as an account executive for Southern Broadcasting (now Cox Media).  Utilizing her expertise in buying and selling radio and print media, Shelby handles all of VeinInnovations advertising relationships.  Shelby’s current position allows her the opportunity to share patient success stories through the airwaves and print. Shelby delights in meeting the patients and hearing about how lighter legs have improved their overall quality of life and have allowed them to do things they didn't think were possible.  Shelby lives in Grant Park with her husband, Tim, and two boys, Miles (5) and Maddox (2).

Mayra Cisneros
Administrative Assistant


Megan Moyer
Practice Liasion

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Ruth Kervin
Practice Liasion

Valencia Frazier
Accounts Receivable Specialist

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Latochia Jones
Pre Certification Coordinator

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Trienna Agyemang
Pre Certification Coordinator